3 Free Ways Dealers Can Use AI Today

Good news: you don't need to be tech savvy to start using AI.

You don't need to understand machine learning or wait for the "perfect" solution to launch. AI is available to anyone with an internet connection, and dealers can already leverage it to get ahead.

Here's what most dealers don't realize, only around 20% of dealerships have begun implementing AI in their stores, which means 80% are sitting on the sidelines while early adopters gain the edge.

The tools I'm about to show you take 5 minutes to set up and can save you hours every week. You can use free (or very inexpensive) tools like ChatGPT, Claude, or Google's Gemini.

Here's the key though: DO NOT make it obvious you're using AI. There's nothing tackier and more annoying than reading something that's obviously copy-pasted from an LLM. The best approach is to give the AI examples of your existing writing and tell it to match your style. AI should improve your efficiency, not replace your voice.

Free Use Case #1: Write Vehicle Descriptions That Actually Sell the Car

Stop spending 20 minutes writing descriptions for each car. And definitely stop using tools like vAuto's outdated description writer that creates the same generic description for every car. Today’s AI can write much better, more engaging descriptions in seconds.

Example Prompt: "Here are 3 vehicle descriptions I've written [paste your examples]. Now write a description for a 2012 Honda Accord LX with 85,000 miles. Include that it’s been garage kept, has new tires, and had one owner. Sound like me when writing.

Example AI Description: Instead of generic data points about trim and drivetrain, you get descriptions that actually sell the vehicle:

"This Honda Accord drives like it has 30,000 miles. One careful owner kept it garaged its entire life - no rust, no surprises, just a reliable car that's been treated right. Fresh tires just installed. Perfect for someone who wants Honda dependability without the new car payment"

Free Use Case #2: Respond to Google Reviews Like a Pro

Every review deserves a response, but most dealers either ignore them because they don’t have time to respond to each one. AI can help you respond personally without spending all day on it.

Example Prompt: "Here's how I typically respond to positive reviews [paste examples]. Write a response to this review and sound like me: “The team was great. I traded in my old car and walked away with a brand new one. I couldn't have asked for a better experience.'"

Example Review Response: "Thanks so much for taking the time to share this! It really means a lot to hear when we get it right. We hope to be your go-to dealer whenever you need us, whether that's your next car, service, or just a question about something."

Pro tip: AI can also help you respond to negative reviews professionally and turn complaints into opportunities.

Free Use Case #3: Create Professional Email Campaigns in Minutes

If you're using a CRM, you've been building a valuable email list that can generate business. It’s easier than ever to leverage AI to stay in front of these leads. Pull reports from your CRM, then let AI work its magic and compose amazing emails.

Example Email Campaign Prompts:

1. "Write a an email for customers who purchased a car and offer them an incentive to refer family and friends”

2. "Create a promotion for customers who bought cars over 2 years ago and might be ready to trade."

3. "Write a follow up email for customers who visited the lot but left without buying."

What You Get: Personalized emails that feel relevant instead of generic blast messages. You stay top of mind without being annoying.

Pro Tip: Give AI examples of your best-performing emails and tell it to match that style and tone.

The Secret to Success

The key to all of this? Make it sound like you, not like a robot.

Always give AI examples of your existing writing and tell it to match your style. The goal is to work faster and smarter, not to sound like every other dealer using the same generic AI responses.

But most importantly, dive in and get your hands dirty. Don't be afraid to play around with it. The dealers who will win with AI aren't the ones who sit on the sidelines. They're the ones who will start experimenting, making some mistakes, and learning what works.

Try different prompts. Test various approaches. See what happens when you give AI more context or different examples. The only way to get good at this is to actually use it.

Start with one tool. Get comfortable. Then add the others.

While 80% of dealers are still sitting on the sidelines, you can be getting the edge for FREE TODAY!

Did I miss any great free uses for AI? Hit reply and let me know!

-Adam