Is Sora 2 the Future of Dealership Videos?

🚧 The Limitations of Sora 2

Even with its latest upgrade, Sora 2 still has major restrictions dealers should understand before using it commercially.

1️⃣ Access

Sora 2 is available through ChatGPT Pro or Sora’s beta site (select accounts only).

• Free users: up to 15-second videos.

• Pro users: up to 25 seconds.

• Resolution: varies—some clips export in 720p, others reach 1080p depending on prompt complexity.

• Watermark on every video.

There’s no inventory integration or dealer specific workflow yet. You’ll still need to manually upload vehicles and specs.

2️⃣ Guidelines and Restrictions

OpenAI’s policy bars users from reproducing real people or likenesses without consent.
That means you can’t create cameos of celebrities, influencers, or even your own sales team unless they approve.

Commercial promotion is also limited: you can use Sora 2 for marketing clips, but not for deceptive or misleading representations. For example, showing a pristine background or a modified car that doesn’t exist on your lot.

3️⃣ Why It’s Still More of a Gimmick

Sora 2 creates beautiful clips—but they’re closer to AI concept art than dealership content.

They might help your videos go viral on Instagram or TikTok, but they won’t replace real footage or sell your dealer more cars.

• Cars often have small visual glitches or proportions that feel “off.”

• Reflections, brand logos, and lot details are often inaccurate.

• No consistency between videos. Even if you add a background of your dealer Sora tends to add in its own details to the scene and it changes between different videos. Even with the same script.

• You can only upload one image as a reference to generate video and you can not upload videos.

• Hallucinations between shots. I found a Mini Cooper that looked like a Cyber Truck.

Sora 2 is great for attention, but not for authenticity.

✅ How to Use It Safely

• Use it for B-Roll. Upload a picture of the dealer and add a prompt “Use the image as background. Add a happy couple shaking hands with a car salesman.

• Meme videos with prompt: Upload a picture of the dealer and add a prompt “Use the image as background. Add a happy couple shaking hands with a car salesman.

• Avoid unrealistic backdrops, if you’re in South Florida, skip snowy mountains or cityscapes that don’t match your area.

• Don’t use it for Car Walk arounds or to show available vehicles. This can lead to misrepresenting cars.

Bottom Line

Sora 2 is powerful and exciting, but for now, it’s still a creative add-on, not a replacement for real dealership video production.

If used smartly, it can boost engagement and help with content brain storming, but real human creativity, storytelling, and authenticity still win customers’ trust.

Have you tested Sora 2 yet? Was it impressive, or just a gimmick? Hit reply and tell me—I might feature your results in the next issue.

– Bryan