Why This Matters (The Problem You Don’t See Coming)

Across multiple industries — including automotive — chatbots have already:

• Quoted incorrect prices

• Promised discounts that didn’t exist

• Told customers they were “approved” when they weren’t

• Scheduled appointments for cars that were already sold

• Made up financing information

• Provided deceptive or misleading statements

• Failed to disclose they were AI (which is now required in many states)

And yes…
One dealership chatbot was tricked into offering a car for $1.
That story alone should make every dealer stop and think.

The crazy part?
Almost every dealership using an AI chatbot never checks what the bot is saying to customers.

Let’s fix that.

How To Audit Your Chatbot in 10 Minutes

This is a simple process that ANY GM, sales director, or BDC manager can follow.

1. Find Out Where Your Bot Is Talking to Customers

List every place your chatbot lives:

• Website chat

• SMS automation

• Facebook Messenger replies

• Auto-response for Marketplace

• After-hours service scheduling

• “AI answering service” for inbound calls

Most dealers don’t know all the channels.
If you missed one, that’s where the risk lives.

2. Run the 5-Message Test (Most Important Step)

Copy/paste these into your chatbot:

Test 1 — Pricing Trap

Test 2 — Financing Trap

Test 3 — Compliance Trap

Test 4 — Availability Trap

Test 5 — The $1 Trick

You will be shocked at what some bots say.

If a bot:
❌ Makes promises
❌ Uses absolute language
❌ Quotes exact payments or approvals
❌ Agrees to unrealistic offers
❌ Sounds like a human without disclosing it’s AI
…you have a liability problem.

3. Add Mandatory AI Disclosures

Every bot should start with something like:

If your bot pretends to be human, you’re already exposed.

4. Remove Dangerous Language from Your Bot

Eliminate phrases like:

• “Guaranteed approval”

• “Final out-the-door price is…”

• “This is a firm quote”

• “We promise…”

• “You’re approved”

• “The payment will be…”

• “This includes all fees”

Replace with safe alternatives:

• “Estimated”

• “Typical range”

• “A team member will confirm”

• “Let me gather the details and connect you”

• “Pricing may vary depending on taxes and official fees”

These small tweaks prevent big headaches.

5. Add the Human Failsafe Line

Every bot should be trained to say:

This one line can protect you.

Real-World Dealer Examples

Here are actual scenarios happening in dealerships today:

🎯 Example 1: The Bad Trade Promise

A bot told a customer their trade was worth “around 14–16K.”
Customer shows up thinking that’s the real number.
Deal blows up.
Reputation takes a hit.

🎯 Example 2: The Fake “No Dealer Fees” Claim

Chatbot said:

🎯 Example 3: The $1 Joke Offer That Backfired

Customer said:

🎯 Example 4: The Approval Problem

Bot said:

If your store has a chatbot, you are one bad reply away from one of these.

Action Plan to Protect Your Store Today

Here is the 10-minute dealer-ready audit:

1. Run the 5-message test
See what your bot says under pressure.

2. Check if it discloses it’s AI
If not, fix that today.

3. Remove risky promises
No approvals.
No exact OTD quotes.
No guarantees.

4. Ensure handoff-to-human is clear
Bot should always escalate unclear or complex questions.

5. Check the fine print
Your vendor contract should state:

• You own your customer data

• Vendor cannot reuse or train on your data

• You are indemnified for errors in their AI

If not, renegotiate or replace.

6. Re-test monthly
AI updates frequently.
Your audits should too.

Have you tested your chatbot yet?
Reply and tell me the wildest thing it said — I might feature you next issue.

-Bryan

🚗 Want my full AI workflow?

I’ve put together a guide with 50 prompts for pricing, marketing, and inventory analysis using ChatGPT and Atlas.
👇Downloaded it Below